You Tube

I’ve noticed that the older I get, the harder it is to keep in touch with “what’s cool with the kids these days”. Not much of a shocking statement there, but nevertheless it’s a huge challenge that leaves me scratching my head for fresh ideas being the marketing god I am here at EQO. This week I had many brainstorming sessions with my San Francisco counterpart who was in the Vancouver office this week, trying to figure out what “all the rage” is these days. This one guy we met with this week was trying to tell us that cats (yes, plain old everyday cats) are like the hottest thing out there right now.

Sure I was sceptical, but being how important doing due diligence is to me, I did decided to be fair and investigate his proclamation a bit a further. To verify my data, I checked out the most reliable hard-hitting news source I could think of: YouTube. You may be surprised to learn that the video entitled “Funny Cats” has been viewed almost 11.5 million times (about 10 of those times I accounted for – and I’ve subsequently taken the time to forward onto all my friends). Maybe this guy really was onto to something here...

I would have been all but entirely convinced to throw the entire marketing budget on a multi-tiered feline-focused market roll-out plan hadn’t I had noticed another hot (and just slightly sexier) topic that same day – Lindsay Lohan. With over 25,000 video clips and 24,000,000 Google hits to her name, I quickly reassessed what’s hot these days – apparently celebrity DUI’s are it.

And then it came to me: If I could dress up a drunk Lindsay Lohan, put her in a car, dressed up as a cat, I may just have stumbled on the hottest marketing campaign EVER! I typically don’t disclose marketing objectives online, but this stroke of genius is bigger than myself and must be shared with the world. Lindsay Lohan: if you have any time between now and your August 25th court appearance to chat – I’d love to hear your thoughts.

If anyone else has any suggestions for the most effective way to execute this campaign, or has any other ideas for an awesome EQO marketing campaign they'd like to see, please drop me a line.

- JHO