mobilecrunch

People Hate Mobile Ads? Weird.

Today I came across this brilliant post over at MobileCrunch, whom I love, entitled "Shocking News: People Hate Mobile ads!". Yeah, no kidding eh? The mobile advertising business is widely tipped as one of the next big markets to take off. I am wary of this even though advertising can enable some wonderfully free services, just take a look at everything Google does, not to mention the glorious Facebook. I am not looking forward to having any of my regular mobile activities interrupted by advertisement. In fact, I feel that I will likely hate the bulk of mobile advertising, just as I do the bulk of mainstream advertising now. In this increasingly digital age, I find myself no longer tolerant of TV and Radio commercials. My tolerance for advertisement extends only to those ads that do not impede me from the task at hand. Web ads and print ads I can easily ignore, but what truly angers me are the commercials at the movie theater for the theater once I'm already in my seat (I still like the previews!). Then there is Shaw On Demand, my digital ppv service, why do they show me a three minute commercial I can't skip once I've bought the movie? They tempt me to rent again or, even worse, illegally download.

Chris
EQO Customer Evangelist

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Cingular is the new AT&T, don't link to them!

I read an interesting post on MobileCrunch the other day, regarding Cingular's new linking policy.  Apparently they don't want anyone linking to anything but their homepage and you can only link to their homepage if you don't say anything negative about them.  The new AT&T I ask you this, what's the best way to get people to link to you and say negative things about you?  Answer: tell them they aren't allowed.

I was talking to Darla Mack about this in the light of her post about, and our subsequent conversation regarding, the restrictions put on the Cingular Nokia E62 (that's another post/rant right there) and decided to blog about it as well.   Turns out I am most definitely an infringer upon Cingular/AT&T's linking policy from when I negatively portrayed Cingular as evil (and linked to them at the same time, oh my!) for restricting third party application installation on the Nokia E62.  I wonder if they will sue me?  Here's hoping...

EQO Mobile users, this stance taken by a major wireless carrier epitomizes the challenges we face in delivering you quality service.  Application signing you ask?  We can't even link to them...

Chris
EQO Customer Evangelist

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