Simplicity is the Key

During 2006, we at EQO created a great deal of technology that extends and bridges online and circuit-switched communications services to mass market mobile phones. Much of this work were extensions to patent-pending server-based distributed call management and service bridging technology that has been under development since 2003. Through out the year, we gained much valuable feedback and product input from our now quite significant user base. One of the key learnings is simplicity. This is particularly important when it comes to applications that runs on limited screen size, limited keypad, limited memory, limited computing, limited battery, and limited bandwidth devices such as mass market mobile phones.

In one of the recent Business 2.0 articles titled "How to Succeed in 2007", Sergey Brin, Co-founder of Google, indicated that success will come from simplicity. While server-side services such as search can hide much of the complexity away from the end user on the client-side browser, there is a bigger challenge when it comes to delivering service simplicity across a heterogeneous set of mobile handsets from different manufacturers over different mobile carrier networks. In 2007, expect EQO to deliver a simpler and more seamless mobile client that not only extends to more handsets based on J2ME but also deeper into handsets based on Symbian and WindowsMobile .NET compact framework.