Orange capping unlimited data plans?

Many of the worlds network service providers offer "unlimited" mobile data plans. These "unlimited" data plans are usually limited to web browsing, and sometimes allow applications to connect using HTTP. These data plans have never been unlimited when it comes to what you can do with them. Applications such as EQO Mobile can connect using HTTP, but TCP is preferred because it is faster and consumes less data. I have never been impressed with the marketing of "unlimited" data plans. Now, much to my chagrin and to the displeasure or the mobile community in general, Orange is blatantly misconstruing the concept of the "unlimited" data plan by capping theirs at 30MB. I'd heard mentions of 500MB limits by the likes of Cingular in the past, but 30MB? At least 500MB is tough to reach on a mobile, 30MB is a down right attainable. I wonder if they don't want their users on the web so much? Maybe that would bog down their network?

Chris
EQO Customer Evangelist